In the News : The Uberisation of the Chief Marketing Officer (afaqs)
The basic premise for my ‘Fractional CMO’ pitch has been that in a certain context, renting can be better than buying. Venkata Susmita Biswas (afaqs) has captured this very […]
The basic premise for my ‘Fractional CMO’ pitch has been that in a certain context, renting can be better than buying. Venkata Susmita Biswas (afaqs) has captured this very […]
Continued from Part 1 Brand Positioning Examples Zepto The quick commerce brand’s task is unenviable in a market that also has two big players who already have a system […]
While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
There are many frameworks for brand positioning, both in theory… …and in practice Getting brand positioning right is not an easy task, ask any brand custodian. But if you […]
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
Many people equate a television ad, or social media content, or even a tagline for a brand strategy. While all of these are possible elements, you still need a […]
Many founders end up executing a startup marketing ‘strategy’ based on immediate circumstances. This could be a preference for performance marketing based on a desire to show immediate revenue, […]
Most founders I have met or worked with believe that marketing and brand are essential to their startup’s success. But between changing market dynamics, fickle funding cycles, and reducing […]
From being part of the BTS Army to getting nostalgic about Backstreet Boys, millennials are a diverse cohort, and have many sub-segments. Based on the recent CAMS report, ET Now gave me […]
I had a lot of fun using a business and brand framing to look at movie marketing in the context of the Pan-India vs Bollywood debate. Thank you Guru […]