My take on the importance of a world view in brand building. With the ever-reducing shelf lives of brand and marketing play books, a “skin in the game” approach is a strategic imperative. What is that, how does one arrive at it – my perspectives using Nike as an example.
A couple of months ago, I attended an event on brand building. The gentlemen who presented had a lot of experience between them – agency and client side, as well […]
I have spent a few posts thinking about this concept – the ‘why’ in Scarcity Thinking in Marketing and Feels & Fields in Marketing and some of the ‘what’ in Brand […]
In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an […]
In Scarcity Thinking in Marketing, I’d written about how, in an era of ‘infinite’ consumption choices, attention is arguably the most precious commodity for a brand. Also, as Faris […]
A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its […]
‘Influence’ as a subject has been popping up on this blog since 2010, the last post sometime in Feb 2014. In about half a dozen posts, I wrote about […]
I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on […]
An earlier post’s title was reasonably self explanatory -“Convenience & Choices“, but to summarise, I had dwelt on the abundance of choice we have on all fronts these days, […]
(via) It has been a while since I wrote about nation states, or notion states as I call them. Now is not really a good time to bring this […]
