Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
My take on the importance of a world view in brand building. With the ever-reducing shelf lives of brand and marketing play books, a “skin in the game” approach is a strategic imperative. What is that, how does one arrive at it – my perspectives using Nike as an example.
(via) It has been a while since I wrote about nation states, or notion states as I call them. Now is not really a good time to bring this […]
(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with […]
Advertisements, that which are used to market things we may or may not want… but now, television commercials have become a source of entertainment all by themselves, irrespective of […]
