How a Fractional CMO helps you avoid compromising
image via slidebazaar In project management, they call this a golden triangle. It is a great representation of the three variables at play – quality, time, and cost. More […]
In the News : The Uberisation of the Chief Marketing Officer (afaqs)
The basic premise for my ‘Fractional CMO’ pitch has been that in a certain context, renting can be better than buying. Venkata Susmita Biswas (afaqs) has captured this very […]
5 Indian examples of effective brand positioning – Part 2
Continued from Part 1 Brand Positioning Examples Zepto The quick commerce brand’s task is unenviable in a market that also has two big players who already have a system […]
Startup Growth: How a Fractional CMO’s full funnel, 4 stage approach can help
While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
5 Indian examples of effective brand positioning (and one non-positioning)
There are many frameworks for brand positioning, both in theory… …and in practice Getting brand positioning right is not an easy task, ask any brand custodian. But if you […]
The Definitive Content Strategy Guide for startups: A Fractional CMO’s 6 step process
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
Brand Strategy for startups : 5 ways a Fractional CMO can help
Many people equate a television ad, or social media content, or even a tagline for a brand strategy. While all of these are possible elements, you still need a […]
When do you need a Fractional CMO, and how can they add value? A 10 point guide.
image via You’d have seen a version of this many times. The stage of your startup is indeed important, and it’s between seed and Series B that I believe […]
3 things to understand before running that startup marketing plan
Many founders end up executing a startup marketing ‘strategy’ based on immediate circumstances. This could be a preference for performance marketing based on a desire to show immediate revenue, […]
Fractional CMO: The 20-point ultimate guide for startup founders
Most founders I have met or worked with believe that marketing and brand are essential to their startup’s success. But between changing market dynamics, fickle funding cycles, and reducing […]