While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
There are many frameworks for brand positioning, both in theory… …and in practice Getting brand positioning right is not an easy task, ask any brand custodian. But if you […]
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
Many people equate a television ad, or social media content, or even a tagline for a brand strategy. While all of these are possible elements, you still need a […]
image via You’d have seen a version of this many times. The stage of your startup is indeed important, and it’s between seed and Series B that I believe […]
Many founders end up executing a startup marketing ‘strategy’ based on immediate circumstances. This could be a preference for performance marketing based on a desire to show immediate revenue, […]
