Ménage à trois ?
And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of […]
That used to be my brand?
Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have […]
The future of the Internet in India
is mobile. That’s a feeling I’ve been getting for quite sometime. Take a look at the figures Internet – 46 million according to the iCube report 2007 Mobile – […]
Social Icing
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of […]
Evolution, or is it?
I read a couple of posts which made me think about this issue – social media’s role in the human mind’s evolution. What started out on a tangential note […]
Fooling around
Other than the regular dose of pranks that say, the print medium does, the digital medium is also becoming quite a treasure trove. The stuff thats being done on […]
Yeh Moqqa
haath se nahi jaana chahiye is what a lot of guys seem to be thinking about social networking. During a movie interval, I happened to see an ad which […]
Brand or Ambassador?
India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what […]
Youngistunned
Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining – the ‘I want to do’ version that Sprite did […]
Ideal
..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is […]