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In project management, they call this a golden triangle. It is a great representation of the three variables at play – quality, time, and cost. More often than not, decision makers are forced to do a trade-off. e.g. cheap and fast, but the quality will be low, or high quality, and fast, but too costly. Here’s how the Fractional CMO project management approach differs.
The Fractional CMO version
While this model is applicable for most projects, the Fractional CMO approach actually helps you avoid the compromise. Let’s take a quick look at all three of the factors.
1. Quality
My experience and expertise ensures that the perspectives and output will be of high quality, and will be aimed at achieving brand and business outcomes.
2. Time
Onboarding me takes much lesser time than hiring a full-time CMO, where you might want to (actually, should) add a lot more filters and vetting. Our relationship is contractual which gives both of us a lot more flexibility and helps avoid a lot of employee-type challenges. (Don’t worry, I’ll still love you just as much)
3. Cost
Hiring a part-time resource, and that too on a contract, is obviously going to be cheaper, because there are no overhead costs, and the billing time is a fraction of the day. Though, do remember, cheaper, not cheap.
A Fractional CMO approach can help you avoid the typical compromises that plague project management – delivering high-quality work at pace without astronomical costs. Before you go, here’s an application example – my 6 month CMO™ model.