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from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: new media
The new media owners
A few days back, I read a very interesting piece by Jeff Jarvis on ‘The Great Restructuring’, in which he talked about fundamental changes happening in the economy and society. He also talked of an economy (at least in part) … Continue reading
Posted in India, Internet, Social Media
Tagged Cisco, Jeff Jarvis, Mobile, Mosh, new media, newspapers, Nokia, The Great Restructuring, vodafone
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Brand new media
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and social media. The first was on Brand Accretion. Accretion is defined … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged brand accretion, Google, Idea, long tail, new media, NIIT, Orkut, social media marketing, The Joker, Warner
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New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became more conscious … Continue reading →