Social Nextworks
The impending death of Orkut (2004-2014) made me think of the evolution of social networking and its transience. Orkut lived ‘only’ for 10.5 years, and this is despite being part […]
Social @ Myntra – Part 1
Over and out @myntra đŸ™‚ — manu prasad (@manuscrypts) September 30, 2013 [The intent in writing this is manifold – primarily my obsession for chronicling, and it being my […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]
The more things change….
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, […]
Confessions of a ‘social worker’
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have […]
Of trending on twitter and media fragmentation…
A couple of weeks back, I’d written about the increasing broadcast tendencies on social platforms. Some events last week reminded me of something I’d tweeted a while back – […]
The story of #bachpanstyle
Myntra’s twitter accounthit a couple of milestones last week. For starters, it overtook me in terms of number of followers – not that I am way up on the […]
Raw Talent
Last year, when I wrote about transmedia, one of the examples I had used was WWE. Perhaps it is because pro wrestling is usually given a pass by mainstream […]
Brand experiences
Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of […]
Deconstructing a viral
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that […]