Linking learning & labour
I’m a huge Asimov fan, and am constantly amazed at how he was able to have a perspective of the future on multiple fronts. I was reminded of two […]
A new medium
I haven’t taken you outside of the blog in a while, but here goes. LinkedIn recently opened up its publishing platform, and since it’s a contextually relevant platform to […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]
Social Media Fatigue – an opportunity?
One of the interesting conversations happening on the web these days is on ‘social media fatigue’. As a user of many platforms, I can admit to having experienced this […]
Brand Personalities
The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on […]
Brands & Niche Networks
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not […]
New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context […]
LinkedIn…a bit more
A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social […]
Brands among sheep
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how […]
Talking Shop
My post last week– on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities […]