content strategy - Manu Prasad

Articles Brand Content Marketing Digital Fractional CMO India Social Media Strategy September 26, 2021January 6, 2024

Content Strategy with Pepper Content

In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.

Brand Digital Social Media Strategy December 4, 2013December 4, 2013

To be a content brand

I had a bit of an epiphany when I read this superbly written post on Snapchat and the nuances of storytelling. In my last post on the utility of a brand, I […]

Brand Social Media November 15, 2012November 15, 2012

Create and curate

Yay! Instagram launched web profiles, and mine, as you can see, is dominated by food! Which meant that I was completely blown by what Zomato did with the Instagram […]