The future of Fintech marketing
First published in ET Brand Equity Fintech is one of those small words that contains worlds. Just like marketing. While the former could be payments, lending, insurance, wealth management, […]
Product Life Cycle and Consumer Life Cycles
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats […]
Emotional Brand Stories (1 of 3)
Last week, Afaqs had covered the Asia Brand Congress 2008, which throws some light on how marketers and agencies view brands and their relationships with consumers. You can read […]