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Advertising Brand C Fractional CMO India Strategy October 11, 2020January 6, 2024

What makes a full stack marketer?

A question on Twitter prompted me to write about why I call myself a full stack marketer on LinkedIn. While one reason is the audience I connect to on LinkedIn and their familiarity with the phrase, the more important part is the experience and expertise that qualifies one for the usage. This is my version.

Advertising Brand Digital India Social Media Strategy September 3, 2009September 3, 2009

Big brands, small ideas

I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]