Brand with a world view
In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an […]
Feels & Fields in brand building
In Scarcity Thinking in Marketing, I’d written about how, in an era of ‘infinite’ consumption choices, attention is arguably the most precious commodity for a brand. Also, as Faris […]
Scarcity thinking in marketing
A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its […]
Information & Interfaces
I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on […]
Sounds like a brand
An earlier post’s title was reasonably self explanatory -“Convenience & Choices“, but to summarise, I had dwelt on the abundance of choice we have on all fronts these days, […]
The transience of consumption & marketing
Rajesh wrote a very interesting post recently on ownership, and how it would impact brand/marketing/purchase. My own view of ownership has undergone a massive change in the last couple […]
Brand Storytelling
Recently, on Netflix, I caught something that I had read about almost a year back – an easter egg of sorts. On my feed, I saw shows ‘watched by […]
Brand Interfaces
A couple of months ago, I had written a post on the inevitable ambient future of what we now call the internet, and the role of AI in it. […]
The purpose of brand
The Guardian had an interesting post recently, titled “Brand is becoming meaningless“, it (brand) is being replaced by a company purpose that the organisation can rally around. Yes, there […]
Old bottles, new wine
I recently contributed a column in Pitch on the role of mass media in building ecommerce brands. You can catch it here.