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from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: social media marketing
Jump with a crowd
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged crowdsourcing, jumping the shark, Seth Godin, social media marketing, tom fishburne, value
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Social deluxe
Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was how the facet of ‘exclusivity’ could be balanced with the relatively … Continue reading
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged analytics, Avinash Kaushik, challenges, communication strategy, fragmented media, long tail of communication, multiplicity, Print, real time, sentiment analysis, social media marketing, Strategy, Television, transparency, trendwatching, tyranny of the big idea
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Aggregation and Segregation
The ‘Morgan Stanley report‘, compiled by their 15 year old intern- on how teens (UK ) consume media- released a few days ago, got less than an enthusiastic response on the web, in spite of (or because?) their introduction stating … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Gen Y, Generation G, Morgan Stanley Report, Nielsen, segmentation, social media marketing, teens, unstructured audience
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The evolution of Content Marketing
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content – I think advertorials would be a subset of that. This … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged content, content marketing, social media marketing, sponsored posts
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Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance … Continue reading
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, metrics, organisational culture, organisations, social media marketing
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Brands among sheep
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how people one barely knew became ‘friends’, how we all seem to … Continue reading
Posted in Advertising, Brand, Social Media
Tagged Burger King, Facebook, Facebook Connect, LinkedIn, Pizza Hut, social media marketing, Whopper Sacrifice
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Web 2.0 and transience
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that “aamir’s ghajini character could find Tata Sky Plus’ features quite useful-pause, … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged CoTweet, social media marketing, Tata Sky, twitter, web 2.0
2 Comments
