The Social Product
A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives […]
Jump with a crowd
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks […]
Social deluxe
Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was […]
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]
Aggregation and Segregation
The ‘Morgan Stanley report‘, compiled by their 15 year old intern- on how teens (UK ) consume media- released a few days ago, got less than an enthusiastic response […]
The evolution of Content Marketing
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content […]
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I […]
Change is here, hard cash?
The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, […]
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the […]
Brands among sheep
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how […]