The year that will be…
Crystal gazing began in right earnest in Dec 2012, and across the web, there were many top x predictions for 2013. Trendwatching made a list, and my favourites in […]
Servility or Clarity?
Trendwatching’s October brief – Servile Brands, reminded me of a favourite OTA which was generating some buzz recently for publicly firing its PR agency. (enough clues, but no names […]
Human Brands
Trendwatching’s trend for March 2012 is quite an interesting one – ‘Flawsome‘, driven by brands becoming more ‘human’ and the fast rise of transparency. It’s quite an irony – […]
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. đŸ™‚ Though word-of-mouth has always been around, newer technologies […]
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me […]