The path to mediocrity
Seth Godin wrote a post on the masses vs great design, and how the brands we love refuse to become democracies. Yet, on an everyday basis, and across product […]
Branded trends
Last week, Karthik had a post titled “Twitter, Twitter on the wall.. Who’s the trendiest hashtag of them all” that resonated much with me. In fact, it was a […]
IMO
#UnfollowSachin – that was the trending reaction on Twitter to Tendulkar’s Rajya Sabha nomination. (and acceptance) It reminded me of a couple of excellent related posts I had read […]
Clear Blue Oceans
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since […]
Jump with a crowd
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks […]
Brands – Interesting vs Popular
These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which […]
A Dunbar’s number for brands?
Seth Godin had a very good take on the Dunbar Number recently in the context of connections made on Twitter and Facebook. (Wikipedia: Dunbar’s Number is a theoretical cognitive […]
Brand Chats – Google & Godin
Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -‘public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and […]