Project Lead
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than […]
Of trending on twitter and media fragmentation…
A couple of weeks back, I’d written about the increasing broadcast tendencies on social platforms. Some events last week reminded me of something I’d tweeted a while back – […]
Building Brand Frameworks
It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context […]