The IoT battlefield
The last time I wrote about the Internet of Things, I hoped for an application layer that could sense and collect data and convert it into use cases. In […]
An Interweb of Things
Since the time I wrote An Internet of Things narrative, its trajectory and pace has seen tremendous acceleration, to an extent where TC has claimed that it has reached escape […]
The era of wearables
In the post on the Internet of Things last month, I’d mentioned two narratives on social products that I considered were working in tandem to shape the future of […]
An Internet of Things narrative
Towards the end of last year, I’d written a post on the ‘social product‘. Its premise was that given social’s conversion to media, the opportunity for fulfilling social’s initial […]
Brand, Marketing – 2014 and beyond
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but […]
The Social Product
A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives […]
Data beyond social
A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ […]