Decrees of Influence
‘Influence’ as a subject has been popping up on this blog since 2010, the last post sometime in Feb 2014. In about half a dozen posts, I wrote about […]
@ #WIN14
BlogAdda and I go a long way back, practically to around the time they were born, and when I was asked to be a speaker at #WIN14, there really […]
Influence & Context
Last week, I read two stories on influencers on sites that influence me. đŸ˜€ Since that’s a topic that has been seen here before (1,2,3) and it’s been a […]
The price of influence
Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really […]
Influence, Decision Making & Data
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good […]
Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media […]
Influence Cycles
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on […]