Reading beyond the obvious
As a regular user of Google Reader, I was happy to see that a couple of weeks back, Google deemed it important enough to carry out a few changes […]
A brand is a …….. the search is on
A few days back, Manish had an extremely interesting post titled ‘Image vs Algorithm’. It questions the relevance of ‘brand image’ in a scenario where people just ‘do a […]
Creating Super Brands
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and […]
Really, Google?
….and while there have discussions and rants about the need for brands to start using digital media intelligently, the news is that the greatest internet brand of them all […]
Digital User Divides (2 of 3)
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging […]
Brand new media
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and […]
Blurring Social Networking lines
ET had a story sometime back on how sites like Facebook, LinkedIn etc are helping SMEs and entrepreneurs gain business. It adds on to my belief that when the […]
Better..Best..Bested
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. […]
Add Sense
Read a very nice article today on rediff, about Google’s nine innovation rules. Coming from Marissa Mayer, VP of search products and user experience, it underlines why Google’s offering […]