fragmented media

2 Results

Advertising Brand India Strategy February 9, 2020August 9, 2023

Mind your language?

Brands not using the local language has long been a pet-peeve for many consumers and marketing practitioners as well. It is true that sometimes the reasons offered are callous, but there are chances that there has been some thought put into it. This is an attempt to bring out a few of these possibilities.

Advertising Brand Digital India Social Media Strategy September 3, 2009September 3, 2009

Big brands, small ideas

I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]