A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]
The heat is on…
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with […]
Tata Sky – life after plus
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal […]
Remote Control
It would’ve been a big shock to Airtel, having their entire teaser campaign hijacked by BIG. Painstakingly created, their four ads conveyed four different aspects of the service and […]
Leaps of faith
The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand […]
Tata Shy?
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand […]
More to watch
I’m quite an Aamir hater these days, after his unpalatable sense of humour, and that has prompted me in the past to be a savage critic of most ads […]
Mo Brand Ambassadors
I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty […]
Unsung Heroes?
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly […]