Brand

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Social Icing

Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of […]

Evolution, or is it?

I read a couple of posts which made me think about this issue – social media’s role in the human mind’s evolution. What started out on  a tangential note […]

Fooling around

Other than the regular dose of pranks that say, the print medium does, the digital medium is also becoming quite a treasure trove. The stuff thats being done on […]

Yeh Moqqa

haath se nahi jaana chahiye is what a lot of guys seem to be thinking about social networking. During a movie interval, I happened to see an ad which […]

Brand or Ambassador?

India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what […]

Ideal

..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is […]