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Tag Archives: trust
Consumer Tracks
I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged consumer. technology, Facebook, Google, relationship, Rishad Tobaccowala, Strategy, trust, twitter
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Influence, Decision Making & Data
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good time to visit the subject. I am in touch with both … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged decision making, influence, klout, peerindex, purchase funnel, social media monitoring, trust
3 Comments
Services, Information, People
Even as the first trailer of ‘The Social Network‘ was released last week, and even as fresh rounds of humour/angst on Facebook’s privacy algo (Google’s too) are unleashed regularly, I found that the amount of things I share on Facebook … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Avoidr, data portability, endor.se, Facebook, filters, Google, Google Me, information, people, Pivot, semantic, service, sharing, The Social Network, trust
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Beyond the web…
What makes the evolution of the web more interesting is that in whatever small ways, we all are drivers of the changes that are happening. Seth Godin wrote a thought provoking post sometime back on the evolution of a medium, … Continue reading
Posted in Internet, Social Media
Tagged attribution, collectivism, Communities, Media, trust, twitter
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Newsmakers
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Arindam Chaudhuri, buzz, content marketing, newspapers, Nokia, Pepsi, TOI, trust
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Trust & Context
The Tiger Woods saga continues. And though I have had fun (like this) at his and Accenture’s expense, the entire series of events did make me wonder again on endorsements, especially after Accenture dropped Woods. The topic of endorsements is … Continue reading
Posted in Internet, Social Media
Tagged Accenture, bit.ly, brand ambassadors, context, endorsement, Endorsements, Facebook, Google, Tiger Woods, trust, url shortener
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