b r a n t s

Even as the first trailer of ‘The Social Network‘ was released last week, and even as fresh rounds of humour/angst on Facebook’s privacy algo (Google’s too) are unleashed regularly, I found that the amount of things I share on Facebook has vastly increased, though the time spent hasn’t increased in proportion. Its probably the ease [...]

What makes the evolution of the web more interesting is that in whatever small ways, we all are drivers of the changes that are happening. Seth Godin wrote a thought provoking post sometime back on the evolution of a medium, in which he points out the end result of banality.
On Twitter recently, Surekha, Karthik and [...]

Its ironic that I have to start the post this way, but
Disclosure: I work with The Times Group
There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times about Arindam C’s new book selling a lakh of copies in 10 days. This also [...]

The Tiger Woods saga continues. And though I have had fun (like this) at his and Accenture’s expense, the entire series of events did make me wonder again on endorsements, especially after Accenture dropped Woods. The topic of endorsements is something I have written about earlier too – of how blogging/tweeting ambassadors would react to [...]