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Tag Archives: social business
Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ’3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the second is ‘optimising social media for business’ and the third is … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged airlines, David Cushman, IndiGo, Indigo TVC, social business, social media ROI, Tac Anderson
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Wide Labels
I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in structure better than one obtained by a piecemeal approach. I’m still … Continue reading
Posted in Brand, Internet, Social Media
Tagged communication, organisational culture, organisations, platform organisation, social business, society
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Social Scalability
When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that the need for a cultural shift is ignored by many. Cultural shifts are a difficult proposition … Continue reading
Posted in Brand, Social Media
Tagged cultural shift, disloyalty card, organisational culture, scale, social business, social scalability
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People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed a few interesting tangential stories. Tharoor’s boss commented that such issues ” … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged Media, organisational culture, organisations, Prem Panicker, shashi tharoor, SM Krishna, social business, TMZ, Vir Sanghvi, Visa
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Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want … Continue reading
Social Office
A couple of days back, I happened to read this report by Jakob Nielsen (via RWW) on social networking on intranets, that throws light on the enterprise use of 2.0 tools. From the RWW article Neilsen’s 168-page report includes case … Continue reading
Posted in Internet, Social Media
Tagged enterprise, Jakob Nielsen, organisational culture, organisations, social business
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