Tag Archives: identity

Good cop, bad cop

Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below … Continue reading

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Well. Begun

Twice in the last few weeks, my hosting service took down my sites citing database problems. The second time, I decided to a slightly more detailed check, and figured out that the rogue database was one of my lifestreaming experiments. … Continue reading

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Brands, Identity and Consistency

So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading

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Identity & Equity

I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when I saw the ‘brand-social’ domain through this ‘framework’. The quote to … Continue reading

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Lady Gaga, Identity and Flexible Persistence

Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read about Kraft’s plans to turn 5 chosen tweets into TV ads … Continue reading

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New media indeed

When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became  more conscious … Continue reading

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Online Segmenting and segregating

We’ll start the thought from the easiest place. Facebook. From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to Facebook deciding to launch ‘simplistic’ privacy options, there’s a ton of reading … Continue reading

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Connecting people

It might be time for Nokia to rethink that line, thanks to the following recent launches- Google Friend Connect and Facebook Connect, both of which offer data portability across sites which have implemented the services. It got me thinking about … Continue reading

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