Search
Free Home Delivery
Other media
Conversations
Brand keys
- Advertising (122)
- Articles (3)
- Bangalore Mirror Column (91)
- Start Up (52)
- Weekly Top 5 (39)
- Blog Updates (5)
- Brand (225)
- Ideas (118)
- India (166)
- Internet (248)
- Personal Updates (3)
- Social Media (236)
from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
Guardbook
- February 2012 (3)
- January 2012 (10)
- December 2011 (11)
- November 2011 (9)
- October 2011 (9)
- September 2011 (7)
- August 2011 (11)
- July 2011 (12)
- June 2011 (11)
- May 2011 (12)
- April 2011 (10)
- March 2011 (12)
- February 2011 (12)
- January 2011 (8)
- December 2010 (8)
- November 2010 (8)
- October 2010 (4)
- September 2010 (4)
- August 2010 (4)
- July 2010 (4)
- June 2010 (4)
- May 2010 (4)
- April 2010 (4)
- March 2010 (4)
- February 2010 (4)
- January 2010 (4)
- December 2009 (6)
- November 2009 (4)
- October 2009 (5)
- September 2009 (4)
- August 2009 (4)
- July 2009 (5)
- June 2009 (9)
- May 2009 (6)
- April 2009 (12)
- March 2009 (9)
- February 2009 (8)
- January 2009 (11)
- December 2008 (10)
- November 2008 (14)
- October 2008 (17)
- September 2008 (14)
- August 2008 (12)
- July 2008 (19)
- June 2008 (18)
- May 2008 (21)
- April 2008 (18)
- March 2008 (15)
- February 2008 (6)
- January 2008 (2)
- December 2007 (2)
- November 2007 (1)
- October 2007 (1)
- August 2007 (1)
- July 2007 (2)
- June 2007 (1)
Meta
-

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.
Tag Archives: identity
Good cop, bad cop
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below … Continue reading
Posted in Brand, Ideas, Social Media
Tagged Bangalore Traffic Police, identity, London riots, real world, social platforms
Leave a comment
Well. Begun
Twice in the last few weeks, my hosting service took down my sites citing database problems. The second time, I decided to a slightly more detailed check, and figured out that the rogue database was one of my lifestreaming experiments. … Continue reading
Posted in Blog Updates
Tagged facebook timeline, Google, identity, memolane, privacy
Leave a comment
Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged consistency, Google, identity
Leave a comment
Identity & Equity
I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when I saw the ‘brand-social’ domain through this ‘framework’. The quote to … Continue reading
Posted in Brand, Ideas, Social Media
Tagged character, equity, identity, Media, publishing, reputation
Leave a comment
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read about Kraft’s plans to turn 5 chosen tweets into TV ads … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Accelerated Cool, coke, flexible persistence, identity, Kraft, Lady Gaga, Maroon5, Reid Hoffman
Leave a comment
Online Segmenting and segregating
We’ll start the thought from the easiest place. Facebook. From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to Facebook deciding to launch ‘simplistic’ privacy options, there’s a ton of reading … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Adam Singer, danah boyd, Facebook, Hippo, identity, normalisation, segmentation, segregation, UTV Bindass
3 Comments
Connecting people
It might be time for Nokia to rethink that line, thanks to the following recent launches- Google Friend Connect and Facebook Connect, both of which offer data portability across sites which have implemented the services. It got me thinking about … Continue reading
Posted in Internet, Social Media
Tagged anonymity, Disqus, Facebook, Facebook Connect, Google, Google Friend Connect, identity, Orkut, twitter
Leave a comment





New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became more conscious … Continue reading →