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- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: consistency
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, … Continue reading
Posted in Brand, Ideas, Social Media
Tagged brand messaging, cohesion, consistency, Google, mass media, Search Plus your World
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Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged consistency, Google, identity
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Who let the dog out?
When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media … Continue reading
