The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice guy (actor Isaiah Mustafa) sending unique video responses to people who had blogged/tweeted/written to him [...]
You know its summer when you see the various soft drinks launching their ’season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that Sprite is now the #2 soft drink brand in the country after Thums Up, the [...]
Tags: 7up, Aamir Khan, Akshay Kumar, Coca Cola, coke, Dhoni, Don't Dew it, Fido Dido, Gautam Gambhir, Mountain Dew, Open happiness, Pepsi, Sehwag, Slumdog Millionaire, Sprite, SRK, Thums Up
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns.
Pepsi began proceedings with its new logo, accompanied by a tagline “Every generation refreshes the world”. You can catch an entire set of [...]
Tags: coke, gau-jal, I'm In, Jaago Re, Marketing with meaning, Open happiness, Pepsi, RSS, Starbucks, urine drink
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with [...]
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends and even strangers together, left me absolutely cold. While the earlier Hrithik commercial was far [...]
Posted on April 04th, 2008 in Brand, Social Media
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of ads and virtual goods. However, as the chart below will show you, this is not the only way to monetise a social network, as the chart [...]
At the risk of being questioned about what i had for breakfast or about my recent smoking habits, i have decided to post this absurdity.
Saw the new Coke ad yesterday featuring HR (no, not the unfriendly department kind or the topi kind, but the Roshan kind). According to agencyfaqs, research stated that a lot of youngsters, after [...]
Tags: coke
