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from manuscrypts.com- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
- The Great Indian Thali January 29, 2012 manuscrypts
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Tag Archives: coke
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read about Kraft’s plans to turn 5 chosen tweets into TV ads … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Accelerated Cool, coke, flexible persistence, identity, Kraft, Lady Gaga, Maroon5, Reid Hoffman
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Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Android, augmented reality, coke, content, distribution, Foursquare, iPhone, Media, Pepsi, QR codes, SCVNGR
1 Comment
The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Anand Mahindra, Cisco, CNBC, coke, content, distribution, Media, Old Spice
2 Comments
The heat is on…
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that … Continue reading
Posted in Advertising, Brand, India
Tagged 7up, Aamir Khan, Akshay Kumar, Coca Cola, coke, Dhoni, Don't Dew it, Fido Dido, Gautam Gambhir, Mountain Dew, Open happiness, Pepsi, Sehwag, Slumdog Millionaire, Sprite, SRK, Thums Up
5 Comments
More than fizz and froth
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, … Continue reading
Posted in Advertising, Brand, India, Social Media
Tagged coke, gau-jal, I'm In, Jaago Re, Marketing with meaning, Open happiness, Pepsi, RSS, Starbucks, urine drink
3 Comments
Brands & Associations..
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged brand association, coke, mentos, Mercedes-Benz, Slumdog Millionaire
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Locally cold, globally cool
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends … Continue reading
Posted in Advertising, Brand, India, Internet
Tagged coke, Coke side of life, Coketag, Diwali, environment, Grand Theft Auto, green, Jashn Mana le, Olympics, social media marketing
2 Comments
Social Icing
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of ads and virtual goods. However, as the chart below will show … Continue reading
Coke and Bull
At the risk of being questioned about what i had for breakfast or about my recent smoking habits, i have decided to post this absurdity. Saw the new Coke ad yesterday featuring HR (no, not the unfriendly department kind or the topi … Continue reading
