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- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: Brand Equity
Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Brand Equity, communication, del.icio.us, GMail, It's You, product equity, thick value, thought leaders, Yahoo
3 Comments
Wavering
My twitter stream over the last weekend and to a certain extent this week too, was dominated by Wave. People asking for invites, writing about their first impressions, cracking one liners and so on. The entire activity reminded me of … Continue reading
Posted in Brand, Internet, Social Media
Tagged awesomeness, Brand Equity, Google, Google philosophy, Google Wave, thin value
3 Comments
Trust they’re connecting people
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem myself by attempting a post now. Bottomline, Colgate has been dislodged … Continue reading
