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Category Archives: Internet
Influence, Decision Making & Data
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good time to visit the subject. I am in touch with both … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged decision making, influence, klout, peerindex, purchase funnel, social media monitoring, trust
3 Comments
A brand is
One of the interview questions that brand managers get asked early in their careers is ‘What is a brand?’ Some of my favourite answers have been ‘a promise to the consumer’ and ‘a thought in the consumer’s mind’. But changing … Continue reading
Posted in Advertising, Brand, Ideas, Internet
Tagged emotion, fear, function, Human Brands, HumanKind, Leo Burnett, logo, measurement, purpose, ROI, transformation
1 Comment
Brands and Curation
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV’s tumblr voyage, (via) I thought it would serve as a good handle … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged community, content, crowdsourcing, curation, MTV, tumblr
2 Comments
Social’s Next Frontier – $ocial Commerce
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to Kerala meant that I was too lazy to write up something … Continue reading
Posted in Advertising, Articles, Brand, Ideas, Internet, Social Media
Tagged afaqs, guest article, social commerce
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Brands & Niche Networks
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not something we don’t see around already – in fact, most of … Continue reading
Brands – real and virtual frontiers
A few months back, I had written about the Balkanisation of the internet, in which I had asked how a brand could deal with the surge of not just new services, but new platforms too. A few days back, I … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged balkanisation, familiarity, internet, platforms, TV
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Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. Though word-of-mouth has always been around, newer technologies provide scope for newer manifestations. At this point, social commerce is seen … Continue reading
Evolution of Enterprise 2.0
In the last post – on defining social collaboration – I had also applied it in the context of social business. It was a brief mention and I did describe it as a utopian thought at this stage. However it … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Andres McAfee, Enterprise 2.0, purpose, social business, social collaboration, Stowe Boyd
3 Comments
Social Collaboration eg.
My friend via Twitter, Prem, (twice over, because both his handles are friends ) got me thinking on ‘Social Collaboration’ ever since he wrote this post, attempting to define the term as used by its vendors. Despite a good discussion … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Cisco, enterprise, Krish Ashok, memolane, social business, social collaboration, TCS, Yammer
7 Comments
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read about Kraft’s plans to turn 5 chosen tweets into TV ads … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Accelerated Cool, coke, flexible persistence, identity, Kraft, Lady Gaga, Maroon5, Reid Hoffman
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