Category Archives: Internet

Enterprise, Consumer, Interface

Posted on December 22, 2011 by manu prasad

Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social network’s hat tip to its roots and a way to show … Continue reading →

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Social+

Posted on December 1, 2011 by manu prasad

Consumption and curation. At some point I can still remember, I consumed newspapers, magazines and all other mass publishers (across platforms) and expected them to curate for me. Curation for a large mass, when linked to their kind of production … Continue reading →

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Brands, Identity and Consistency

Posted on November 17, 2011 by manu prasad

So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is … Continue reading →

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Death of an echo chamber

Posted on November 3, 2011 by manu prasad

The BBH Labs Blog has a very interesting post based on a research that reexamines one of the most debated topics even in the hyper-connected era – the echo chamber. From the research abstract “We propose a trade-off between network … Continue reading →

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A Brand’s new story

Posted on September 15, 2011 by manu prasad

Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs.  (Just this once, don’t … Continue reading →

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Brand Personalities

Posted on August 5, 2011 by manu prasad

The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on it.Considering that I represent myself as ‘manuscrypts’ and an icon/logo on … Continue reading →

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Brands and Plus points

Posted on July 28, 2011 by manu prasad

Considering that I tweeted this sometime back, and found this a great read, this post is not on the pros-cons/ how to use Google Plus or on the lines of ‘why I am getting out of Facebook and hopping into … Continue reading →

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Consumer Tracks

Posted on July 21, 2011 by manu prasad

I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a … Continue reading →

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Influence, Decision Making & Data

Posted on July 14, 2011 by manu prasad

It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good time to visit the subject. I am in touch with both … Continue reading →

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