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Category Archives: India
Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
7 Comments
Influence Cycles
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on a tangent, and it reminded me once again of the way … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged Facebook, influence, influencer, Lifecycle, mass media, quora
4 Comments
Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ’3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the second is ‘optimising social media for business’ and the third is … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged airlines, David Cushman, IndiGo, Indigo TVC, social business, social media ROI, Tac Anderson
5 Comments
Early Bird Rewards
At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The latter – Twitter Annotations, announced at Chirp, allowing developers to “add … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged Cafe Coffee Day, CCD, Chirp, Facebook, Foursquare, Open Graph, twitter
1 Comment
Whereabouts : The next social play
Like I mentioned in the last post on the subject, ‘Location’ is back in a social avatar. A few days back, Foursquare celebrated its first year of existence, and now has more than 500000 users, 1.4 million venues, and $1.35 … Continue reading
People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed a few interesting tangential stories. Tharoor’s boss commented that such issues ” … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged Media, organisational culture, organisations, Prem Panicker, shashi tharoor, SM Krishna, social business, TMZ, Vir Sanghvi, Visa
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(Non) User Generated Content
World AIDS Day – a humble contribution Much to the brand’s credit, they RT ed my work, on Twitter. And that little stunt led to the image being viewed some 2000+ times and my 15 seconds of fame as India’s … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged condom, UGC, World AIDS Day
1 Comment
Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Brand Equity, communication, del.icio.us, GMail, It's You, product equity, thick value, thought leaders, Yahoo
3 Comments
Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want … Continue reading
Flipping news models
Google’s Fast Flip has been receiving quite a lot of attention these days. Based on the Google News model of aggregation and categorisation, Google has partnered with quite few sources including BBC, BusinessWeek, Washington Post, New York time, to name … Continue reading
Posted in Advertising, India, Internet
Tagged abundance, AOL Digital City, burrp, business models, Citizen Matters, Facebook, Google, Google Fast Flip, Google News, Huffington Post, HuffPost Social News, news, newspapers, Patch, Praja, Press Display, revenue, scarcity, Strategy, Terry Heaton, The web's widening stream, twitter, Twitter Times, Yahoo Local
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