There have been several Twitter based services that have been launched since my last twitter post. We’ll start with Twittad. (via Mashable) If you have a not-so-bad twitter following, you can just sign up on the site, give your number of followers, and auction your twitter page to an interested advertiser. Check out the left side of this profile, he got $15 for a month’s display of that ad. Now, the background in Twitter is not clickable, so its just like say, a virtual non-interactive billboard. My bigger concern is that this is visible only to those who use the web interface. If you use say, Twitterfox, a browser plugin, or a desktop client, you may not even see this ad.

That’s not the only advertising model available on Twitter. Another option I came across is Twitterise. This seems a more robust tool, and allows marketeers to use twitter as a platform. With a twitter account, you can schedule communication to go out to consumers, and more importantly track it in terms of response. Read more about it here. Its a nifty lil tool, and once users can get more detailing in terms of the clicks (who, when etc) generated, its a do-it-yourself kit for any brand manager to test out twitter. I’m going to give it a spin very soon, for my brand.   But the real story is Cherp, which is an entire agency that’s “dedicated to finding brilliant ways to leverage the Twitter platform and network”. I’m lost for words, even 140 characters!! On a sidenote, I read an interesting suggestion for Twitter to get some revenue.

There are some interesting stuff for regular users too. For those who are also active on Digg, there’s a new tool Twiggit, which allows you to let your followers know everytime you Digg an article. Two great services, and one awesome mashup, i think!! The other tool I came across is Lazy Tweet, which works on crowd sourcing your answers. While I already use Twitter to get lots of answers, the next time I want a question answered, all I’ve to do is start the tweet with lazytweet (or a few other options), and I’ll get access to a bigger crowd than just my followers. Read more about it here. If you’re the video kind, Viddler has launched a new service called 15s, which lets you share your 15 secs or lesser video with your twitter friends (via Center Networks). There’s already a player in this market – 12seconds. And lastly, if you’re the textual kind, check out this post on literary experiments on twitter.

I read a post on how a tweet does not make a brand. I agree, one does not, but the idea is of conversation, of engaging with consumers in real time. The objective is to involve the consumer in the idea of the brand and thus make the brand more than a soulless entity that caters to one specific need in their life. Many brands are making an attempt at this conversation, take a look at the stories here. And of all the efforts, I’d rate CNN as the best. In spite of the Olympics argument, it still experiments with the medium. I read a few days back that it was promoting Twitter heavily on air, now that’s what I call great integration. And it’s not just one anchor, the engagement on Twitter is being taken to different levels, including a Twitter show. Really awesome stuff. I hope we get to see more more activity, and from more organisations.

until next time, go tweet

PS. If you use twitter on your blog, and are okay with handling code, you could check out TweetRemote, which allows some level of customisation.

Remembered them because, even though they were late entrants into the arena, the ‘invite’ marketing really worked for GMail, and though competitors matched or improved their storage space factor, GMail was so good, that I have never felt the need to consider an option. Thats also because while most other players stopped after they matched the space and minor additions, GMail kept improving, and still does – check this and this. And the counter on the GMail homepage continues to increase. Constant improvement.

Meanwhile, the proposed competitor to email, micro blogging, and more specifically Twitter also seems to be on a constant improvement mode. After being heavily criticised for their downtime, they seem to be getting that under control and now the rumour mills are abuzz with their proposed purchase of Summize.

On the flip side, I saw a video sharing site – Viddler.com, with some pretty cool features, like being able to add tags and comments right within the timeline. So when a scene appears, the comment appears right then. I haven’t seen too many innovations from YouTube recently. I also read a nice article recently, on how del.icio.us had perhaps lost the chance to become Friendfeed. Intriguing, right? Perhaps, Yahoo may be getting the message, and hence this radical move in the search space, where lots of new players like Yoozilla, Gloofi, Evri and possibly a dozen others are cropping up and doing amazing things that Google is perhaps missing out on. And while Google ups the ante in virtual worlds with the launch of Lively, there is Vivaty, which is ‘virtual world meets social networking’

So, is improvement a function of current size? When a player gets beyond a certain size (in terms of products, sales, manpower and so on) is it then tougher for them to improve constantly.? Does the growth curve plateau and newer, smallers start taking the shine off from the once nimble large player? If we stretch that and step back a bit, is that the reason why say, a traditional set of players like newspapers are having problems adjusting to the web (generalising here) while new entities like Instablogs or possibly soon, a Topix (a potentially cool site, you must take a look) increase in popularity and relevance?

In the future, will this constant improvement create a scenario where services will, in short time frames , change so rapidly, that they will bear only a slight resemblance to what they started out as, with only the brand name being a constant, a brand that stands for the cutting edge in that service category?

until next time, zen and the art of constant improvement