research – Manu Prasad https://www.manuprasad.com Manu Prasad | Fractional CMO Tue, 15 Oct 2024 09:11:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.manuprasad.com/wp-content/uploads/2023/07/cropped-m-logo-2.0-32x32.gif research – Manu Prasad https://www.manuprasad.com 32 32 What makes a full stack marketer? https://www.manuprasad.com/2020/10/11/what-makes-a-full-stack-marketer/ https://www.manuprasad.com/2020/10/11/what-makes-a-full-stack-marketer/#comments Sun, 11 Oct 2020 05:23:00 +0000 https://manuscrypts.com/?p=14432

On Twitter, GG asked a question that I felt compelled to answer because I have used this on LinkedIn for a while.

I did borrow the phrase from tech, but sounding cool didn’t quite cover it. 🙂

To begin with, why do I use ‘full stack marketer’? First, the people I want to connect with on LinkedIn are from the consumer tech, digital marketing and brand domains. This usage would be familiar to them, and would help frame my experience and expertise. The experience straddles the offline and digital space, and has media, FMCG, e-commerce and fintech brands. The second part is to do with the skill sets that I think qualifies one for that description. This is my attempt to elaborate on the latter. The “frontend” and “backend” of marketing. It covers demand generation, lead generation, and conversion but I have refrained from classifying it because it is context-dependent.

Disclaimer: These are my perspectives of things I have worked on. I do this with the understanding that “as our island of knowledge grows, so does the shore of our ignorance”

Full Stack Marketer

(image by DALL-E, which ignores my instructions to not repeat phrases!)

(more…)]]> https://www.manuprasad.com/2020/10/11/what-makes-a-full-stack-marketer/feed/ 2 Button Mania https://www.manuprasad.com/2011/05/26/button-mania/ Thu, 26 May 2011 04:46:20 +0000 http://www.manuprasad.com/blog/?p=4125 Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. So I decided to do a little research on my own. For a week – from 13th – 19th May, I tracked the ads in Bangalore Times, particularly those which had mention of a social media presence. The results are in the presentation below.

Brand – Social Iconography

View more presentations from Manu Prasad

I would estimate that only about 25% (or less) of the ads carried these logos, so I can understand why brands would want to use this as a differentiation tactic, but doing so with just buttons (sometimes without a url/handle/name) and no worthwhile presence to showcase, defeats the purpose. Or maybe we can wait for the day when Augmented Reality will allow me to use that button and automatically go to the url. 😉 Meanwhile, I await the introduction of the Foursquare button into the mix. 🙂

until next time, button up for the social media ride

P.S: I'd like to make this an infographic, if you know someone who can volunteer, please pass the word.

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