On Twitter, GG asked a question that I felt compelled to answer because I have used this on LinkedIn for a while.

What does being a “full stack Marketer” mean?

Increasingly seeing this usage on LinkedIn

Borrowing phrases from tech just to sound cool?

— Gautam Ghosh (@GautamGhosh) September 6, 2020

I did borrow the phrase from tech, but sounding cool didn’t quite cover it.

To begin with, why do I use ‘full stack marketer’? First, the people I want to connect with on LinkedIn are from the consumer tech, digital marketing and brand domains. This usage would be familiar to them, and would help frame my experience and expertise. The experience straddles the offline and digital space, and has media, FMCG, e-commerce and fintech brands. The second part is to do with the skill sets that I think qualifies one for that description. This is my attempt to elaborate on the latter. The “frontend” and “backend” of marketing. It covers demand generation, lead generation, and conversion but I have refrained from classifying it because it is context-dependent.

Disclaimer: These are my perspectives of things I have worked on. I do this with the understanding that “as our island of knowledge grows, so does the shore of our ignorance”