Karan Johar – Manu Prasad https://www.manuprasad.com Manu Prasad | Fractional CMO Thu, 15 Sep 2011 05:03:47 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.manuprasad.com/wp-content/uploads/2023/07/cropped-m-logo-2.0-32x32.gif Karan Johar – Manu Prasad https://www.manuprasad.com 32 32 A Brand’s new story https://www.manuprasad.com/2011/09/15/a-brands-new-story/ https://www.manuprasad.com/2011/09/15/a-brands-new-story/#respond Thu, 15 Sep 2011 05:03:47 +0000 http://www.manuprasad.com/blog/?p=4415 Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs.  (Just this once, don’t mind) 🙂

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