You’ve built a solid business. Now you need marketing that matches your ambition – without hiring a costly, full-time CMO. 


Hello, I am
Manu Prasad

a Fractional CMO for Indian companies

I’ve led brand and growth for companies like Myntra, Urban Ladder, and Scripbox. I now help Indian startups and SMBs bring strategy, structure, and measurable outcomes to their marketing.

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Manu Prasad | Fractional CMO India
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Why Indian Companies Choose a Fractional CMO

  • Strategic clarity → Translate marketing chaos into a clear plan of action.
  • Better ROI → Align marketing investments with measurable business outcomes.
  • Digital acceleration → Compete effectively with larger, digitally savvy brands.
  • Flexibility → Engage part-time, project-based, or interim — as your business grows.
  • Integrated marketing leadership → Brand, Content, Digital, Growth, PR — all connected under one strategy.

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What do I deliver?

Brand Strategy

Define your brand story, positioning, and go-to-market strategy.

Marketing Strategy

Bridge the gap between marketing activities and business outcomes with a full-stack approach.

Growth

Build repeatable customer acquisition and retention systems.

Marketing Analytics

Define dashboards and track metrics that truly matter to growth.

Hiring and Mentoring

Hire and mentor internal teams and set up scalable, repeatable processes.

Accountability

I will manage people and work, so that you get the bandwidth to focus on the rest of the organisation.

How I work with clients

Discovery call

Understand your goals, challenges and context

Customised Proposal

Scope, pricing,  and deliverables aligned to your needs.

Engagement

Schedule and execute workflows with you and your team

Execution Oversight

Aligning campaigns, partners, and budgets to your strategy.

Measurable Outcomes

Dashboards, metrics, and progress – all tracked and reported.

Handover

Ensure a smooth transition through documentation and knowledge transfer

Why me?

I’ve built and scaled brands across sectors – from digital startups to established enterprises – giving me the ability to understand patterns and adapt fast to your context.

I focus on revenue, retention, and ROI — not jargon or vanity metrics.

I create clear marketing roadmaps and help you find the right people, tools, and partners to execute them.

I will deliver expertise without the ego and outcomes without the overheads. 

If it’s not working, I’d be the first to tell you. If you don’t see value, we won’t bother about termination timelines. Questions asked will only for my understanding. 

Fractional CMO India

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Frequently Asked Questions

What does a Fractional CMO do for Indian companies?

A Fractional CMO helps small and medium businesses in India build structured marketing systems – defining brand strategy, aligning campaigns to business goals, and driving measurable growth – without the cost of a full-time CMO.

When should an Indian company hire a Fractional CMO?

When marketing feels busy but not directional — you’re spending on ads or content but not seeing consistent results, or your team needs senior guidance to scale. Or you spend too much of your time troubleshooting in marketing!

How are you different from a marketing agency?

Agencies execute; a Fractional CMO defines what to execute and why. They own the marketing strategy, lead your team or partners, and ensure all efforts ladder up to business outcomes.

How does the engagement work?

Typically, I work with Indian startups and SMBs on a 6 month engagement – part-time or project-based – focusing on clarity, process, and outcomes. From experience, it is usually extended by 3 months.

What kind of companies benefit most?

D2C, manufacturing, services, startups and SMBs that have proven products or services but need structure and senior marketing direction to scale sustainably.

More about the Fractional CMO

External Resources

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs (WSJ)

The Fast Growing Fractional CMO Model (Forbes)

Meet the fractional CMO (exchange4media)