You’ve built a solid business. Now you need marketing that matches your ambition – without hiring a costly, full-time CMO. 


Hello, I am
Manu Prasad

a Fractional CMO for Indian companies

I’ve led brand and growth for companies like Myntra, Urban Ladder, and Scripbox. I now help Indian startups and SMBs bring strategy, structure, and measurable outcomes to their marketing.

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Manu Prasad | Fractional CMO India
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Why Indian Companies Choose a Fractional CMO

  • Strategic clarity → Translate marketing chaos into a clear plan of action.
  • Better ROI → Align marketing investments with measurable business outcomes.
  • Digital acceleration → Compete effectively with larger, digitally savvy brands.
  • Flexibility → Engage part-time, project-based, or interim — as your business grows.
  • Integrated marketing leadership → Brand, Content, Digital, Growth, PR — all connected under one strategy.

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What do I deliver?

Brand Strategy

Define your brand story, positioning, and go-to-market strategy.

Marketing Strategy

Bridge the gap between marketing activities and business outcomes with a full-stack approach.

Growth

Build repeatable customer acquisition and retention systems.

Marketing Analytics

Define dashboards and track metrics that truly matter to growth.

Hiring and Mentoring

Hire and mentor internal teams and set up scalable, repeatable processes.

Accountability

I will manage people and work, so that you get the bandwidth to focus on the rest of the organisation.

How I work with clients

Discovery call

Understand your goals, challenges and context

Customised Proposal

Scope, pricing,  and deliverables aligned to your needs.

Engagement

Schedule and execute workflows with you and your team

Execution Oversight

Aligning campaigns, partners, and budgets to your strategy.

Measurable Outcomes

Dashboards, metrics, and progress – all tracked and reported.

Handover

Ensure a smooth transition through documentation and knowledge transfer

Why me?

I’ve built and scaled brands across sectors – from digital startups to established enterprises – giving me the ability to understand patterns and adapt fast to your context.

I focus on revenue, retention, and ROI — not jargon or vanity metrics.

I create clear marketing roadmaps and help you find the right people, tools, and partners to execute them.

I will deliver expertise without the ego and outcomes without the overheads. 

If it’s not working, I’d be the first to tell you. If you don’t see value, we won’t bother about termination timelines. Questions asked will only for my understanding. 

Fractional CMO India

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Frequently Asked Questions

What does a Fractional CMO do for Indian companies?

A Fractional CMO provides senior marketing leadership on a part-time basis. This can include positioning and brand strategy, GTM planning, acquisition and retention, marketing team leadership, agency management, budgeting, measurement and aligning marketing activity with business goals. The role is particularly useful when a company has marketing activity or a marketing team but lacks senior direction. All without the cost of a full-time CMO.

When should an Indian company hire a Fractional CMO?

An Indian company should consider a Fractional CMO when marketing is busy but lacks direction; when a founder is still spending too much time solving marketing problems; when a team or agencies are executing without a clear strategy; or when the business needs senior marketing leadership but is not yet ready to hire a full-time CMO.

How is a Fractional CMO different from a marketing agency or a consultant?

A marketing agency primarily provides execution within defined channels or projects. A Fractional CMO provides marketing leadership: deciding what the business should prioritise, why it should do it, how the team and partners should work together, and how marketing should be measured against business outcomes. They may work alongside agencies rather than replace them.

A consultant typically advises on a defined problem or project. A Fractional CMO takes an ongoing leadership role: setting marketing priorities, making decisions, leading internal teams or partners, establishing processes and being accountable for how marketing connects to business goals.

How does a Fractional CMO engagement work?

The engagement is typically part-time and structured around a defined business problem or period of growth, not less than 6 months. Manu generally works with startups and growth-stage businesses for an initial six-month period, with the scope covering marketing strategy, priorities, team or partner alignment and execution oversight. Engagements may continue when the business still benefits from fractional leadership.

How much does a Fractional CMO cost in India?

The cost depends on the scope, seniority required and degree of ownership. It can be structured as a monthly retainer or project-based engagement. The more useful comparison is not simply the monthly fee, but what the engagement includes: strategic direction, team leadership, agency oversight, decision-making and accountability for marketing outcomes.

What kind of company is a Fractional CMO right for?

A Fractional CMO is generally most useful for a growth-stage company with a proven product or service that has reached a point where marketing needs more structure and senior leadership. It can be particularly useful when there is an existing team or external partners but no experienced marketing leader connecting strategy, execution and business goals. It is domain agnostic – D2C, manufacturing, services, startups and SMBs – can all benefit.

More about the Fractional CMO India

External Resources

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs (WSJ)

The Fast Growing Fractional CMO Model (Forbes)

Meet the fractional CMO (exchange4media)