6 month CMO

™

Efforts are good. Output is great. But what matters is outcome.

That’s why I built the 6 month CMO™ plan – structured, time-bound, and outcome-based plan – to set you up for brand and business growth.

The timeframe is not a non-negotiable, it just helps both parties to be more organised. 

6 month CMO

Why 6 months?

Brand is a perception in the mind of the customer. A perception built from all the experiences he/she has with the brand, including a random conversation overheard in a lift. How do you influence that? By being clear about the perception you want to drive, and then activating it through various touchpoints. 
 
So it’s not just about one big TV ad or a PR plan or a performance marketing campaign. It’s about structuring a narrative that tells the story coherently to the audience that matters to you. 6 months is the minimum to gauge effectiveness and efficiency, and make it repeatable and scalable. 
 
In short: if you need senior marketing leadership without the full-time cost, and would like to see how that works for you in a bounded timeframe, try the 6 month CMO™ plan.

The 6 month CMO™ work streams

Brand Strategy

Aligning the brand to the business, and creating positioning and value propositions to drive growth.

Communication Strategy

Converting the brand strategy into creative effectiveness across multiple consumer touchpoints - digital and offline.

Growth: Acquisition & Retention

Creating efficient methods of acquiring customers through paid and organic means, and making them profitable.

Marketing Analytics

Setting up a cadence, and dashboards, to monitor and improve brand and business metrics.

Stakeholder Management

Handling internal (leadership, marketing team, investors) and external (vendors, agencies) stakeholders for all things marketing

Hiring & Mentoring

Building and equipping a team with processes and a mindset to help the organisation meet business goals

Ready for a 6 month CMO™?

LET'S TALK

 

The other things I can help with

 

Set up

From effective brand storytelling to efficient GTM and growth loops, I’ll help you with everything you need to kickstart brand and business. 
 

Optimise

An objective audit of your marketing strategy and activities, to identify low hanging truths, and to find new means to accelerate growth. 
 

Refresh

Sometimes, marketing teams can benefit from a different perspective. One that is holistic, and coming from someone who has been doing it for a while. Take a look at my one day workshop. 
 

Troubleshoot

 It could be anything – broad directional help, or a specific issue in brand strategy, growth through acquisition or retention, campaign management, content, social media, PR.  Essentially, your ATM – All Things Marketing. 
 

10 things the 6 month CMO™ plan aims for

  1. Understand business, and help you set a brand vision and strategy including segmenting, targeting, and positioning
  2. Convert this into an actionable plan with budgets, and ROI-based outcomes
  3. Create a brand and communication strategy integrating 360°campaigns, PR, social media, and content to accelerate awareness, engagement, and demand generation
  4. Build a lead generation strategy that optimises the media-message mix in performance marketing for maximum ROI
  5. Increase marketing efficiency with a conversion plan using on-product and multi-channel communication  
  6. Craft a retention strategy, including a communication framework, for business growth through existing customers 
  7. Align data and/or tech teams on MIS dashboards and integrations required for a comprehensive view of the business, and marketing
  8. Identify and choose tools (e.g. marketing automation, attribution, social media monitoring, SEO) 
  9. Hire, equip, and mentor in-house and extended teams (consultants/ agencies – media, creative, PR, research, digital, social etc) to run the brand and marketing function in the long-term
  10. Manage stakeholders within, and outside the organisation in the context of brand and marketing

External Resources

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs (WSJ)

The Fast Growing Fractional CMO Model (Forbes)

Meet the fractional CMO (exchange4media)