Comments on: Changing brandscapes https://www.manuprasad.com/2014/12/10/changing-brandscapes/ Manu Prasad | Fractional CMO Sun, 14 Dec 2014 09:38:39 +0000 hourly 1 https://wordpress.org/?v=7.0 By: manuscrypts https://www.manuprasad.com/2014/12/10/changing-brandscapes/#comment-659 Sun, 14 Dec 2014 09:38:39 +0000 https://manuscrypts.com/?p=9962#comment-659 In reply to sureshmanian.

It can’t be all that bleak if you’re around commenting, I say! 😀
On that optimistic note, I’d say advertising is still trying to find its feet and role in the new landscape. The other two are bound to improve as we build better tools to harness and use data.

]]> By: sureshmanian https://www.manuprasad.com/2014/12/10/changing-brandscapes/#comment-658 Thu, 11 Dec 2014 05:09:34 +0000 https://manuscrypts.com/?p=9962#comment-658 From the nuanced and sophisticated job of perception building, advertising has been reduced to a ‘content subsidizer’. And personalization and customization are still not doing much more than play tag with alleged keywords. In all, bleak:)

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