Comments on: Social @ Myntra – Part 1 https://www.manuprasad.com/2013/10/02/social-myntra-part-1/ Manu Prasad | Fractional CMO Sun, 21 Jun 2020 05:34:57 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Signals, Outcomes and Trade-offs | m a n u s c r y p t s https://www.manuprasad.com/2013/10/02/social-myntra-part-1/#comment-617 Sun, 21 Jun 2020 05:34:57 +0000 https://manuscrypts.com/?p=8484#comment-617 […] The episode made me reflect on this. And so did Karthik’s post from around the same time – Modi’s coronavirus speech: from the digital marketer’s playbook. The post is an insightful take on the structure and execution Modi’s 8PM speech. But what interested me more are these perspectives – A digital marketer’s primary concern and reason for existence (and awards, of course) is output and outtakes, and not necessarily outcome…. Outcome, or the value or impact the output has created, takes time. It interested me because I have, especially in the recent past, been focused on outcome. Probably the result of digital acquisition entering my arsenal. But I understand what he is saying from my own experience – specifically when I was heading Myntra’s social media. While outcome was in the radar, output was what we went for. (details) […]

]]> By: Social @ Myntra – Part 2 | m a n u s c r y p t s https://www.manuprasad.com/2013/10/02/social-myntra-part-1/#comment-616 Wed, 09 Oct 2013 05:03:20 +0000 https://manuscrypts.com/?p=8484#comment-616 […] continued from Part 1 […]

]]> By: manuscrypts https://www.manuprasad.com/2013/10/02/social-myntra-part-1/#comment-615 Sat, 05 Oct 2013 04:16:53 +0000 https://manuscrypts.com/?p=8484#comment-615 In reply to sumantra ray (@UpjauDimaag).

Glad it helped 🙂

]]> By: sumantra ray (@UpjauDimaag) https://www.manuprasad.com/2013/10/02/social-myntra-part-1/#comment-614 Fri, 04 Oct 2013 14:48:09 +0000 https://manuscrypts.com/?p=8484#comment-614 Love how you have broken it all down by the whats, whys and hows 🙂

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