https://www.manuprasad.com/2013/06/19/brands-and-the-personal-api/ Manu Prasad | Fractional CMO Wed, 14 May 2014 05:13:04 +0000 hourly 1 https://wordpress.org/?v=7.0 https://www.manuprasad.com/2013/06/19/brands-and-the-personal-api/#comment-602 Wed, 14 May 2014 05:13:04 +0000 https://manuscrypts.com/?p=8172#comment-602 […] the last post, and a few before that, (Brand &  the personal API, The path to Immortality) I’d written about our increasing ability to log and monitor our […]

]]> https://www.manuprasad.com/2013/06/19/brands-and-the-personal-api/#comment-601 Wed, 05 Feb 2014 05:17:33 +0000 https://manuscrypts.com/?p=8172#comment-601 […] I’d written earlier on how brands could use an individual’s data (the personal API) to fit themselves into his/her narrative and had used Nike was an example.  But this data could also be used by fitness and health companies to discover ‘fault lines’, gradually delay wear and tear, and one day, totally prevent a machine shutdown. This video – A Day in the life of Tim Ferriss (watch for a minute from 3:25) – gave me an idea of how we might be moving faster in that direction because of  data collection. […]

]]> https://www.manuprasad.com/2013/06/19/brands-and-the-personal-api/#comment-600 Wed, 11 Dec 2013 14:36:45 +0000 https://manuscrypts.com/?p=8172#comment-600 […] an alternate path to prosperity might take us in a different direction, but in the era of the quantified self and the augmented human, when we slowly transition our selves into the cloud, maybe ‘Emotion […]

]]> https://www.manuprasad.com/2013/06/19/brands-and-the-personal-api/#comment-599 Wed, 27 Nov 2013 03:19:19 +0000 https://manuscrypts.com/?p=8172#comment-599 […] my usual favourite – Nike, and this is a subject I have touched upon earlier as well, (1,2) though not as eloquently. If you think about it, this is also another way of ‘finding the […]

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