By: Brand with a worldview – Part 2 | m a n u s c r y p t s

Brand with a worldview – Part 2 | m a n u s c r y p t s — Wed, 17 Oct 2018 15:40:07 +0000

[…] think my first thoughts on the subject appeared in 2012 – Mean better than average, featuring Cleartrip, who had put a non-customer in place with sarcasm after a polite conversation […]

By: Servility or Clarity? | manu prasad

Servility or Clarity? | manu prasad — Thu, 13 Dec 2012 05:35:49 +0000

[…] ‘Servile’ implies that brands place the consumer’s needs above its own. I’m really not sure of this. Social or not, brands are in business. I doubt if bending over backward on every service request that every consumer has is a viable strategy. The reason why I remembered the aforementioned OTA is because of their reaction to an incident I wrote about in ‘Mean Brands‘. […]

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By: Brand with a worldview – Part 2 | m a n u s c r y p t s

By: Servility or Clarity? | manu prasad