Comments on: On the first death of Facebook Commerce…

By: manu prasad

manu prasad — Thu, 01 Mar 2012 14:46:00 +0000

In reply to Harish K. I am actually ok with the credit part, because it's easily measurable. But I get your side of the story :)

By: manu prasad

manu prasad — Thu, 01 Mar 2012 14:45:00 +0000

In reply to shahidm. At least Fb has learned from its mistakes. The Levi's one of my most 'abused' examples :D

By: Harish K

Harish K — Thu, 01 Mar 2012 11:46:00 +0000

Completely agree. Also, would want to add that, until there is an accountability from the client’s end on how much sales have been generated through f-com, everyone will continue to bask on the glory of f-com.

By: shahidm

shahidm — Thu, 01 Mar 2012 06:05:00 +0000

Cant agree more. Unreal predictions and expectations are killing Facebook- commerce. Wait, did Facebook also goof-up with FB Credits roll-out?

On the other side, its refreshing to see some brands doing well by focusing on the social element of F-commerce, instead of trying to exploit FB’s numbers. Example: Levi’s has an elegant Facebook-powered social shopping feature called Friends Store (http://store.levi.com/)
that uses Facebook’s social plugins – notably the ‘Like’ button.
If you haven’t seen it already, check the case study video here: http://www.youtube.com/watch?v=Ed5vJeaEuzA