Comments on: Brands – Interesting vs Popular

By: Of Social Media Baubles | b r a n t s

Of Social Media Baubles | b r a n t s — Thu, 01 Apr 2010 04:48:39 +0000

[…] read Umair Haque’s post – The Social Media Bubble, through the prism of ‘interesting’ vs ‘popular‘, the subject of my last post. In the post, Haque’s biggest gripe with social media, […]

By: manu prasad

manu prasad — Mon, 29 Mar 2010 09:51:04 +0000

Justin: i think the demand for filters and ‘curation’ is precisely a trend in the direction you’ve stated – less, but subjectively relevant content. thanks for dropping in 🙂

prakash: like i said, there are exceptions. agree on the variants though. it is , like advertising, an attempt to stand out at least in the short term..

By: Prakash Dharwad

Prakash Dharwad — Mon, 29 Mar 2010 06:14:51 +0000

By nature man shows interest in the special things and the same continues in any of the selections u take. that’s what is the brand name all about-When anything interesting becomes popular..it looses the important ingredient-specialty(because of various reasons). To address this, companies always strive to bring in the new variants of the same species/altered species with the cosmetic changes.which actually is false specialty(Hence d interest).

By: Justin Kownacki

Justin Kownacki — Sat, 27 Mar 2010 14:19:44 +0000

Because Internet distribution now makes it very easy to be interesting *once*, anybody can become a “one-hit wonder” because everybody has at least one good idea and (now) the means to share that idea with the world.

As such, I think the concept of sustained popularity has become much more difficult because there are exponentially more stimuli vying for your attention today than there were 20 or 30 years ago. We’ll probably have more one-hit wonders, but far fewer long-term successes because the attention competition is that much harder.

Which makes me wonder… will we someday reach a point where the public voluntarily requests LESS stimuli? Or, put another way, would YouTube be more successful if it LIMITED the amount of information people could upload every day?

Food for thought…

By: manu prasad

manu prasad — Fri, 26 Mar 2010 11:59:49 +0000

even if it does, i wonder if ‘popular’ can appeal to the guys who like ‘interesting’.. for now, i see a dichotomy..
but thanks to your question, i begin to also see advertising as a tool that brands (in a commodity category) use to try and show themselves as interesting… is that why a lot of advertising doesn’t seem to be working now?

By: Rajeev Gambhir

Rajeev Gambhir — Fri, 26 Mar 2010 10:05:37 +0000

So do you believe that the ‘popular’ will have to keep reinventing itself as ‘Interesting’ to maintain it’s popularity in a dog catching tail kind of scenario.