Comments on: Brand equity in real time https://www.manuprasad.com/2009/10/22/brand-equity-in-real-time/ Manu Prasad | Fractional CMO Thu, 22 Oct 2009 10:01:37 +0000 hourly 1 https://wordpress.org/?v=7.0 By: | Balu | https://www.manuprasad.com/2009/10/22/brand-equity-in-real-time/#comment-455 Thu, 22 Oct 2009 10:01:37 +0000 http://www.manuprasad.com/blog/?p=2943#comment-455 Like you mentioned they need to string together all their services much like yahoo does. Check out http://everything.yahoo.com/ see what all they have.. it’s quite impressive, the problem is that there’s nothing stringing them together other than the common email id used to access them. There’s no uniformity. Yahoo’s like West Indies cricket team, a non-existant country who come together just for the purpose of playing cricket. As a stand alone product delicious is like Trinidad & Tobago (man I totally liked the way they’re laying in champions league) but under west indies they’re nothing. There is no display. Plus every yahoo product looks so different just try going to home page of every product, they’re so drastically different!
They put too much emphasis on their homepage, yahoo.com. I think it’s high time they move beyond the ‘portal’ funda. Everyone knows portals are dead, no matter how gorgeous they look, people will not use them. They need to concentrating on each of these individual products they have, instead of building a brand out of nothing. Advertise delicious, advertise yahoo upcoming, MyblogLog, omg! but not yahoo. Because Yahoo! means nothing for a customer.. yahoo.com is a not a seach engine, not an email service, not an OS, oh then what is it? A huge company that’s sitting on tons of amazing products! Portal is a concept no one can relate to any longer.
You mentioned Batz’s no-nonsense management, well this ad campaign was total nonsense. Yoddle? What? Why? What do we get out of it? If you’re spending millions on ads, why don’t you tell us what you have instead of speaking in the air.. vague stuff? Why don’t you tell us what yahoo has than google or ms doesn’t have? Or did I miss something?

]]> By: manu prasad https://www.manuprasad.com/2009/10/22/brand-equity-in-real-time/#comment-454 Thu, 22 Oct 2009 07:48:12 +0000 http://www.manuprasad.com/blog/?p=2943#comment-454 well, it might be justified if there was something that would really change the way we use the web.. to me, this doesn’t…many argue that in India, mass media is still essential even for a web-only product.. i guess it could be argued both ways..

and here you go – http://bit.ly/S3ohh and http://bit.ly/8cXkQ (TC and RWW)

]]> By: Sampad Swain https://www.manuprasad.com/2009/10/22/brand-equity-in-real-time/#comment-453 Thu, 22 Oct 2009 06:48:25 +0000 http://www.manuprasad.com/blog/?p=2943#comment-453 Nice thoughts. Infact, I personally feel Yahoo(!) is on the path to be the next megalomaniac after MSFT. No strings attached since I personally still love some of the products like you do. But I never liked big web giants going the traditional way to let us know that they exist since its never in its DNA I believe.

But away from the topic, can you please point me to the article where $100 Mn dollar is mentioned as the global campaign cost (other than AdAge).

Thanks

@Sampad

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