Comments on: Brand Chats – Google & Godin https://www.manuprasad.com/2009/10/01/brand-chats-google-godin/ Manu Prasad | Fractional CMO Thu, 01 Oct 2009 13:27:07 +0000 hourly 1 https://wordpress.org/?v=7.0 By: | Balu | https://www.manuprasad.com/2009/10/01/brand-chats-google-godin/#comment-444 Thu, 01 Oct 2009 13:27:07 +0000 http://www.manuprasad.com/blog/?p=2866#comment-444 Speaking of aggregation, I was reminded of HTTweets.. they could have done so much with it instead of creating a very sad news aggregator. I mean seriously why does a newspaper need a separate site which aggregates news? Beats me!
They could have shown what their employees are tweeting about/responses to their tweets instead of showing whatever they’re as of now

]]> By: Karthik https://www.manuprasad.com/2009/10/01/brand-chats-google-godin/#comment-443 Thu, 01 Oct 2009 07:29:19 +0000 http://www.manuprasad.com/blog/?p=2866#comment-443 Excellent points. Though, I heard myself asking, why do I join a (any) fan page on FB? Or start following a brand on twitter. Despite Brogan’s post, I (at least) personally, join/ follow because of the brand or the person behind the brand. Definitely not for the others (like-minded, perhaps) who I saw joining/ following.

For instance, if my fb timeline shows my pal joining a brand’s fan page, that does make me curious and I do check that page out. But joining that is a different button altogether and is decided by my finding something of some value to me.

From this perspective, I think what really matters is the kind of content created – could be by anybody – brand owners/ agencies/ total strangers – about a topic/ brand. Given that, I believe aggregators do provide solid value – if done right. HTTweets is not a good example, however.

But again, as I read your last paragraph, I have a uncomfortable feeling that we may be saying the same thing… 🙂

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