Comments on: Aggregation and Segregation

By: manu prasad

manu prasad — Wed, 22 Jul 2009 05:01:40 +0000

balu: the reason i wouldnt compare is because new services and new usage patterns are popping up all the while. and thats quite some generalisation about twitter, i’d say, there are so many uses that go beyond that.. again, the low interest on twitter seems more to be a cost problem and safety concern… i think we are still too much in a transition state to get a real insight…

vijay: On FB, is it too early to figure a trend as far as usage goes? thats debatable, i guess 🙂
Can only answer for myself, since I haven’t seen any Indian report either.. by following a more mature market, i’m trying to note the trends, while acknowledging that they may or may not be be repeated here.. will check out the ning network (like i’ve mentioned before, my brushes with ning haven’t been very flattering, it is of course a function of what network i’m part of, but yet..)
the broad point i was trying to make is on our segmentation patterns now and how (rather, if) they’d cope with such levels of fragmentation.

By: Vijay

Vijay — Tue, 21 Jul 2009 17:32:30 +0000

Some observations on the many issues you’ve touched upon:
1. Leave Twitter aside;Facebook has actually seen a 20% DROP in US school and college-going teens! http://bit.ly/Nzztg.
2. I’ve not seen a single comment on Indian twitter on Indian teen habits–in metro’s he is listening to radio, and reading the papers even if its Bombay Times & Mid-day. We need to ponder over why so much of our focus is on the US digital market-or in this case a London teen’s anecdotal writing?! (Talking of gen y networks-have you checked out a ning network called Kootam-80,000 Malayalee diaspora-fascinating)
3. Social Media plans internationally are not one size fits all-although hypertargeted campaigns on the scale of Obama’s are rare.
4. Media habits and content will morph with growth of mobile web and multiple devices. So more things to talk about:-)

By: | Balu |

| Balu | — Thu, 16 Jul 2009 11:21:26 +0000

Let’s pause for a moment and take a deep breath. What did I use internet for when I first got my hands on it? (other than chatting and email) for downloading stuff, of course! For downloading music which wasn’t available in any music store and impossible to buy online (no credit card then). That’s what kids are doing now too. Only, now they have an option of listening to the same thing on streaming sites without having to download them, thanks to increasing bandwidth.
Now about them not using twitter. Why would they use twitter? People use twitter to network or to sell (themselves aka brand/product) what are kids supposed to sell? If they have a personal blog with absolutely no ads they have no reason for using such a service. As far as newspapers go, I would have never read them either if not my school. It was compulsory for us to jot down top news item from all sections in a notebook and show it our class teacher (till 10th!). But by then it had become a habit.