Hmm, to be fair, the former’s business model/s is also a bit circumspect… but concede that there is something (Twitter is making tees though 😀 )… i’d mix both the points and say the investment is quite a bit for those seriously using it.. for whatever reasons (eg. i think of Twitter as a lifestream – a “what was i doing then”, and now have started a backup of my tweets, my relationship with Facebook is more as a sharing device for ‘real’ people) .. you’re right that those just playing with it will run to the next player that makes a bang, but even they have an investment – the connections they’ve built on Twitter… they’ll run if they can take that along or rebuild it easily…
the thing is that the garden is really big, and for now, at least the status can be taken outside.. hopefully, more soon.. right you are on brands keeping an eye on consumers – that remains the constant while trends keep shifting… hmm, well, there were quite a few who called it chat 2.0 then, for me, it still isnt, it could be because i associate chat (now) more with IM than chat boards… but well, twitter is changing too, perhaps so will i 🙂

In other words, brands have to keep an eye on their consumers, even as they make strategic changes. Consumer behaviour and thoughts are more transparent on Twitter than on Facebook which is Walled Garden 2.0. (Don’t dismiss it; remember when I said Twitter was Chat 2.0 and you disagreed? Now everyone is saying that!)